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Link in bio: the brunch that went cold for one photo

Avocado toast, a heart in the cappuccino and a friend standing on her chair. The other two are hungry.

Young woman standing on a café chair photographing her IRONIKS “Link in bio” socks while her friends laugh

Illustrative image created with AI from the real product.

Sunday, 11:30 am. Brunch arrives: avocado toast, scrambled eggs, three cappuccinos with foam hearts. Two friends pick up their forks. The third, Giulia, picks up her phone.

First shot from above: no good, there's a shadow. Second shot: too bright. So Giulia does what real professionals do. She stands on her chair. And to complete the frame, she gets her feet in the shot too, wearing orange plaid socks covered in little hearts and notifications: Link in bio.

Her friends watch their cappuccinos go cold. Then they look at the socks. Then they burst out laughing. The waiter stops and asks if he should move the plant for the light. Giulia says yes, thanks.

The photo turns out great. A hundred and twenty likes in an hour, about ten comments: nine ask where she got the socks, one asks if the brunch was good. Nobody knows: it was cold.

Link in bio is the perfect IRONIKS sock for people who live with a phone in their hand. And it shows what happens with our products: they photograph themselves, and advertise the shop that sells them.

Run a shop or a retail chain?

This story happens on your shelves too.

IRONIKS products sell because they tell their own story. We'll send you the catalogue, terms and displays.

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Last joke, promise

Shall we bring the irony to your market?

We are looking for distributors, importers and retail chains across Europe. We'll send you the full catalogue, terms and everything you need to sell: photos, videos and displays.