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Creative team
Copywriters, designers and illustrators who spend their days hunting for the right phrase. We design artwork, packaging, displays, catalogues, photos and videos.
About us
Born out of rebellion.
Against boredom.
IRONIKS started with a simple question: why do everyday objects have to be so serious? We began with socks, printing on them the phrases everybody says and nobody wears. They made people laugh. Then they made people buy. Then they got people talking. Italy didn't have a brand like this, so we made one.
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What we believe
We believe that…
Boredom is overrated.
A laugh sells better than a thousand discounts.
A gift should make people say: “That's brilliant!”
You can be cheeky without being mean.
Irony is serious business.
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product lines
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designs in the catalogue
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years of importing
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irony, zero boredom
Behind the scenes
We laugh, but we work seriously
Behind every joke there are more than ten years of experience in importing, product development and distribution across Italy and Europe. We put the irony in the phrases. Not in quality checks, deliveries or customs paperwork.
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Controlled production
We've worked with selected production partners for years. We follow samples and production closely and inspect goods before they ship.
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Import, customs & logistics
We import and clear customs ourselves, inside the European Union. Our customers receive finished, inspected goods, ready for the shelf.
The company
Italian spirit, based right by the border
IRONIKS™ is a trademark of FORTES PRO d.o.o., a company based in Šempeter pri Gorici, Slovenia, a few minutes from Gorizia, Italy. From here we handle product development, import, customs clearance and distribution to Italy and the rest of Europe.
Žnidarčičeva ulica 37, 5290 Šempeter pri Gorici (Slovenia) · VAT SI11627301
Last joke, promise
Shall we bring the irony to your market?
We are looking for distributors, importers and retail chains across Europe. We'll send you the full catalogue, terms and everything you need to sell: photos, videos and displays.