Socksthatsaywhatyou'rethinking.
You smile politely. Your feet, on the other hand, are honest.
The line where it all began. Forty designs drawn by Italian illustrators, with phrases you hear at the bar, in the office and in every group chat. Bold colours, designs knitted right into the sock and, sometimes, a left foot that disagrees with the right one.
Hover it, click it
The catalogue
“It's more than a sock. It's a sentence that walks.”
In the real world






For the shop floor
They sell themselves. A display stand helps.
Counter and floor stands designed to sit near the till, where impulse buys happen. Packs hang, the phrase reads from two metres away, the customer laughs and reaches out.
Specs
- Composition
- 74% cotton · 24% nylon · 2% elastane
- Sizes
- EU 35-38 · 39-42 · 43-46
- Knitting
- Jacquard-knitted design, up to 5 colours
- Packaging
- Hang-sell pack, with the one-liner on the back
- Display
- Counter or floor stand

There's more
The other collections
Last joke, promise
Shall we bring the irony to your market?
We are looking for distributors, importers and retail chains across Europe. We'll send you the full catalogue, terms and everything you need to sell: photos, videos and displays.









